While such services as Twitter and Facebook are “macrosocial” networks, engaging vast swaths of the global population in largely impersonal relationships, niche analog brands, such as Moleskine, create highly personal “microsocial” networks. The act of buying a Moleskine notebook is costly and exclusive enough that you might feel an affinity with a stranger who pulls out the sameone you own. Twitter and Facebook, by contrast, are both free and so ubiquitous that the sight of someone checking an account in public is unremarkable, or even slightly annoying.

Leyendo: The Revenge of Analog por David Sax 📚